Malaysia External Trade Development Corporation (MATRADE) launches a revolutionary B2B and B2C trade platform that accelerates local SMEs entry onto the international trade scene, as well as reduces trade complexities, fosters business interconnectivity and promotes Malaysia-made products and services to buyers and partners across the globe.

Known as the MATRADE Digital Trade Platform (MTDP), this initiative is in line with MATRADE’s mission to empower local companies to venture into global markets. The platform acts as a centralised interactive virtual space for trade that connects Malaysian business community with international buyers.

As Malaysia sets its sights on becoming a high-income and advanced nation, MATRADE has placed greater emphasis on digitalisation in the National Trade Blueprint (NTBp), devised to enhance the nation’s trade competitiveness and overcome export challenges. The introduction of MDTP solidifies MATRADE’s commitment to propel the country’s export activities by utilizing state-of-the-art technologies.

MATRADE Chief Executive Officer, Datuk Mohd Mustafa Abdul Aziz said, “This partnership with Fusionex will further enhance MATRADE’s deliverable to our stakeholders and strengthen MATRADE’s capacity by leveraging digitalisation in simplifying work process for export development and promotion”.

“This platform (MDTP) is to complement and collaborate with market players by providing digital solutions to the business community. Hence, I invite the Malaysian companies to take charge and enrol into MTDP and fully utilise the available features”, said Mustafa.

Powered by Fusionex, MDTP is infused with cutting-edge AI and big data analytics to guide, measure and manage export revenue, trend analysis and sales activities of the participated Malaysian companies. This is aimed to assist companies in growing their businesses in a data-driven-insightful approach. This platform is also connected to Fusionex trade facilitation digital tools which will make exporting and trade much simpler and frictionless. It also empowers participating SMEs with scalable and leading technology to fast-track trade processes, remove guesswork and expand operations globally – all in an effective and efficient manner.

“We are delighted and honored to partner with MATRADE to create a monumental commercial ecosystem that fosters an environment of business inclusivity, where local enterprises can thrive by reaping the benefits of being able to scale and grow in the realm of international trade, via the use of effective digital technologies. I believe this platform will be a powerful catalyst for change that helps transforms Malaysia into a digitally-driven, high-income nation, propelling our country to achieve its overarching goal of becoming an economic powerhouse. We look forward to seeing the rise of more successful producers and exporters as a result of the MATRADE Digital Trade Platform,” said Fusionex Group CEO Dato’ Seri Ivan Teh.

MATRADE urges Malaysian companies to enrol into the platform and fully leverage and utilize the available features in a seamless platform to remain relevant, digitally efficient, productive and enhance competitiveness from our own turf to reach international markets.