The Edge - Part 2

The Covid-19 pandemic caught many businesses off guard and companies, especially small and medium enterprises (SMEs), started looking for technological solutions to keep their operations running. This is where tech-savvy solution providers such as Fusionex Group come into the picture. Fusionex is an award-winning data technology provider that offers big data tech platforms and cutting-edge solutions that deliver measurable results. “Our solutions empower SMEs to leverage modern digital solutions such as big data, cloud computing, artificial intelligence (AI), data analytics and blockchain. We take our clients’ business from offline to online. Our solutions can also automate their business processes and drive cost efficiencies,” says Jacob Isaac, managing director of Fusionex Group. He adds that by leveraging Fusionex’s customisable technological solutions, companies can increase sales besides optimising cost and improving overall efficiencies. “Our digital platforms enable (business) meetings and matchings. SMEs can showcase their products and/or services on e-commerce marketplaces, livestreams and virtual exhibitions. This paves their way into the digital economy and opens access to new markets. Furthermore, these SMEs can boost sales via targeted marketing.” Fusionex’s clients are mostly SMEs across different industries such as retail, e-commerce, banking, trade and finance, telecommunications, logistics, manufacturing, healthcare, agriculture, education and energy. Fusionex also provides consulting services for large multinational companies (MNCs) in this region that are looking to better understand the markets they are in and identify possible impediments. Isaac says Fusionex also works with government agencies, trade associations, chambers of commerce and other organisations on strategic initiatives. While its largest market is Asia-Pacific, Fusionex has also established a presence in the UK, Europe and the US. Using tech to work smart. According to Isaac, businesses tend to cope with data rather than understand and work with it. Fusionex addresses this situation by bridging the gap between a business’ shortcomings and its potential. “We aim to deliver positive experiences to our customers across all industries. Ultimately, we design and develop state-of-the-art solutions that can humanise data and empower businesses to achieve their goals efficiently and effectively,” says Isaac. “Fusionex is customer-focused and we practise a customer-first mindset. This means that our solutions are customised to meet our clients’ specific requirements, unique concerns and pain points.” By leveraging big data and AI, Fusionex’s clients can obtain valuable insights to make informed business decisions or automate business processes. “Our solutions are applicable in any sector or vertical. For example, we assist retailers in determining the most optimal promotional strategy and price. The flexibility and scalability of our offerings have helped many companies obtain the best results with their sales and marketing campaigns. We also help manufacturers predict the best time to turn off their machines for maintenance,” says Isaac. During the Covid-19 pandemic, Fusionex’s technology enabled SMEs to accelerate their digital transformation. “We are doing our absolute best to ensure our solutions are accessible, reliable and robust. The pandemic has changed the way business is conducted for many companies and we help them embrace and accelerate their digital transformation journey. By using intelligent platforms, business connectivity and engagement tools, our clients were able to pivot their offerings to the virtual realm without incurring additional cost,” Isaac says. To bridge the digital skill gap, Fusionex offers training for its clients to upskill and reskill their workforce. “We provide practical training from subject matter experts. This equips our clients’ workforce with the necessary skills to make full use of digital tools that can help them with their jobs. With training, our SME clients are able to respond quickly to changes, fast-track their digital transformation and realise benefits such as a reduction in operational costs and optimisation of their business processes in a way that minimises disruption and maximises returns,” Isaac says. Fusionex has hundreds of employees, including data scientists, software and infrastructure engineers and subject matter experts who specialise in business domain and SMEs. “During the pandemic, our employees worked from home and served our clients using online communication platforms and tools. We wanted our clients’ business to proceed as usual, as much as possible, without compromising on their safety. Our team did a good job in maintaining productivity and meeting their key performance indicators (KPIs) while working at home. Fusionex grew more than 40% in 2020 on the back of increasing demand for digital solutions,” says Isaac. Fusionex’s pricing strategy is based on its customisable solutions, which are flexible and scalable. Charges are based on the features and modules that each client needs. “Our solutions are built from the ground up and we ensure that they are robust, easy to use, affordable and perform well. I believe that if anyone can use our solutions, our products will sell themselves. We look to enable major organisations as well as SMEs to grow their business through the effective use of technology. In short, we deliver tech solutions and services to our clients any time, any place, any way and, literally, in any form. This is our competitive advantage,” says Isaac. A road map for SMEs that are digitally transforming operations. Small and medium enterprises (SMEs) can future-proof their business and ensure business continuity in a post-pandemic world by using cutting-edge tech solutions, says Jacob Isaac, managing director of Fusionex Group. Fusionex is an award-winning data technology provider that provides the latest solutions, including big data, cloud computing, artificial intelligence (AI), data analytics and blockchain. “The Covid-19 pandemic has changed things drastically and SMEs should not depend on obsolete ways of doing business. Digital transformation of a business, if done correctly, can lift physical barriers, revolutionise ecosystems, improve efficiencies and ensure sustainability. While technology is not a magic bullet, it is something we can use to outlast this prolonged pandemic. Digital transformation is no longer a luxury. It determines whether a business sinks or swims,” Isaac says. A semiconductor manufacturer that used Fusionex’s IR4.0 tech solutions managed to prevent machine downtime, reduce waste and faulty batches and enhance productivity as well as product quality. “Our IR4.0 and AI solutions linked more than 24 subsystems and over a thousand data points for this client. With this system in place, our client could diagnose and predict issues even before they occurred. This increased the growth of its top and bottom line by more than 12%,” Isaac says. Here, he gives some pointers for SMEs that are looking to digitally transform their operations: Understand and prioritise business goals in line with the digital transformation journey. Transform segments of the business that reap business benefits first and address challenges according to priority instead of doing everything at the same time. Ascertain the base level of digital literacy among employees. Then, offer ways for them to improve their knowledge and skills through training programmes. Look to integrate digital technologies into core business operations. Do this at a pace that the team is comfortable with. Not everything needs to be digitalised at once. Scale up from there. Draw a digital transformation plan that is easy to understand. Align the workforce with planned strategies, then streamline communication to reduce confusion. Follow through on the plan in a way that avoids overwhelming employees. Provide employees with tools to track, gauge and manage changes. This will minimise adverse impact on operations and finances. Source: https://www.theedgemarkets.com/content/advertise/fusionex-customises-cuttingedge-technological-solutions-businesses

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