PIKOM is hosting the first-ever large-scale online technology exhibition in Malaysia this year. The PIKOM Tech Fair is an inclusive, consolidated digital platform comprising an ecommerce marketplace, exhibition space and B2B matching and meeting avenue.
The PIKOM Tech Fair is an advanced digital interactive space that brings exhibitors, businesses and the tech community together in a single platform, overcoming the restrictions imposed by the ongoing Covid-19 pandemic. The online event showcases over 20,000 SKUs by tech exhibitors and is expected to draw more than 500,000 attendees. Pivoting from a physical venue to digital space means PIKOM members and businesses can connect virtually with customers and explore new opportunities.
“For some reason every year, many of our consumers keep telling us that PIKOM’s PC Fair should make a comeback. In one way, this inaugural PIKOM Tech Fair is our gift to our loyal PC Fair fans. With more than 20,000 products and services featured on a single platform, the experience will be above and beyond that of the old PC Fair days,” said PIKOM Chairman Danny Lee.
Powered by Fusionex’s AI and Big Data technologies, the platform will boost the impetus towards digital transformation. With embedded digital and performance-based marketing tools, live streaming features and data analytics capabilities, exhibitors will be able to seamlessly grow their businesses backed by meaningful data-driven insights to overcome business and operational roadblocks resulting from the current crisis.
Attendees who log on to the virtual event will be greeted by various digital facilities designed to enhance their virtual experience such as a digital directory to help with online navigation, virtual booths, interactive promotional campaigns and more. Also available are B2B functions for professionals looking to network with one another. From B2B matchmaking and virtual product showcases to quotation requests and bulk purchase options, businesses of all sizes have the chance of introducing new offerings in addition to showcasing their latest developments and innovations.
“The world has been forever changed by the Covid-19 pandemic. Businesses need to adapt swiftly in order to be sustainable and future-proof instead of relying on obsolete methods. Digital transformation, done carefully, is the answer. It not only removes physical barriers but is the driving force that encourages breakthrough innovations, revolutionizes business ecosystems, and promotes collaboration within and between organizations. PIKOM is the voice of the ICT industry and Fusionex is thrilled to be their technology partner as we share a common vision of enabling businesses to grow during these trying times, as well as elevating the nation’s economy to greater heights,” said Fusionex Group CEO Dato’ Seri Ivan Teh.