Malaysia External Trade Development Corporation (MATRADE) has partnered with multi-award-winning AI and Big Data technology leader Fusionex to power #MyAPEC2020, its first ever virtual exhibition.

Prompted by the accelerated digital transformation efforts by various organizations in response to the impacts brought about by the Covid-19 crisis, MATRADE has established multiple channels to help stimulate business activities and sustain business competitiveness in the international market. In a bid to keep everyone safe, MATRADE has pivoted to a fully digital exhibition, powered by Fusionex technologies, that provides a virtual avenue for businesses and enterprises to convene, converse and collaborate.

“As the organizer of the exhibition, MATRADE will leverage its reach around the world to promote this virtual exhibition and arrange virtual B2B meetings that will enable Malaysian companies to connect with the right buyers. We are confident this exhibition will be of great benefit to the participants and help revitalize businesses that may have been affected by the pandemic,” said MATRADE CEO Dato’ Wan Latiff Wan Musa.

The #MyAPEC2020 Exhibition is being held in conjunction with the Asia-Pacific Economic Cooperation (APEC) 2020 forum, hosted by Malaysia this year. The exhibition was launched by the Ministry of International Trade and Industry Deputy Minister YB Datuk Lim Ban Hong.

“I am proud to announce that #MyAPEC2020 is Malaysia’s first virtual exhibition of this scale that has a trade engagement system that allows for business pitching, pre-arranged meetings and webinars. This exhibition would not have been possible without the support and technical expertise offered by Fusionex, who has been instrumental in developing the platform. MATRADE will be using this interactive platform to facilitate future virtual engagements between our business community and global buyers,” said YB Datuk Lim.

In compliance with social distancing regulations and guidelines, Fusionex responded by the innovative utilization of cutting-edge digital technologies to make manifest the experience of hosting a real exhibition on multiple screens and channels simultaneously. The platform is also able to create a borderless and seamless experience for people around the world to attend the virtual event while obtaining actionable insights and gaining a comprehensive panoramic view of the exhibition to understand its impact.

“The pandemic has severely disrupted businesses across the country and internationally. We applaud MATRADE for creating a platform for companies and enterprises to participate in this exhibition, offer digital content, conduct business pitching and hold online conferences. Companies will have visibility of online traffic and the sales leads generated from these visits. All in all, this virtual platform represents the future in digital technology innovations that will help make Malaysian SMEs more digitally savvy, able to not only survive a post-pandemic world but flourish and soar,” said Fusionex Group CEO Dato’ Seri Ivan Teh.