ASEAN Tourism Association (ASEANTA) signed an agreement with AI and Big Data technology market leader Fusionex to introduce ASEANTA Travel Exchange (ATEX), a comprehensive virtual exhibition and engagement platform, to help facilitate an inclusive business environment and provide greater access to new markets.

The Covid-19 pandemic has wrought unprecedented disruption upon the travel and tourism sector as borders have been closed and large gatherings discouraged. By leveraging ATEX to pivot from physical to virtual, ASEANTA is able to seamlessly improve accessibility, connection and engagement while removing the restrictions of time and space through virtual exhibitions, webinars, digital marketing campaigns and more.

“This collaboration between ASEANTA and Fusionex is an historical event – a true ASEAN partnership bringing together the combined resources of ASEAN member states, in both the public and private sector, to take tourism in the region to new levels and to firmly establish ASEAN as one of the most viable and attractive tourism destinations in the world,” said Mr Eddy Krismeidi Soemawilaga, President of ASEANTA.

Powered by Fusionex technologies, ATEX offers a suite of innovative solutions to empower ASEANTA in organizing virtual events while driving meaningful and measurable online interactions. The platform offers an intelligent B2B matchmaking feature that connects local enterprises with global businesses, thereby expanding market reach. Travel and tourism players can also leverage the platform’s global distribution system to conduct secure and uninterrupted business transactions.

The robust platform enables businesses to showcase their offerings via virtual booths, facilitate pitching sessions through livestreaming, provide real-time reporting capabilities as well as performance monitoring and measurement features. It also allows enterprises to capitalize on powerful AI-powered digital marketing tools to tailor personalized campaigns. ATEX enables ASEANTA to not only create engaging online events but generate vital business prospects and develop networking opportunities as well in a data-driven way.

“As Covid-19 has brought the travel and tourism sector to a halt, ASEANTA has demonstrated its dedication to the industry by embracing digitalization to bring new avenues of progress to pave the way for the future of travel, hospitality and tourism. We are proud to be joining forces with ASEANTA to introduce ATEX to the region as it will play a crucial role in empowering all industry players to innovate, share, collaborate and do business — helping enterprises to cope with the pandemic and new norm for continued sustainability,” said Fusionex Group CEO Dato’ Seri Ivan Teh.